As we discussed last year, the Federal Trade Commission (FTC) has increased its focus and its enforcement related to the Children’s Online Privacy Protection Act (COPPA), especially in the educational context. Now the FTC is taking further steps to secure and protect children’s information as online tools and technologies continue to quickly advance.

In December 2023, the FTC issued a notice of proposed rulemaking to the COPPA rule that focuses on targeted advertising, push notifications, surveillance in the educational context, and providing more clarity on the exceptions under COPPA. According to the FTC Chair Linda M. Kah, “[t]he proposed changes to COPPA are much-needed, especially in an era where online tools are essential for navigating daily life—and where firms are deploying increasingly sophisticated digital tools to surveil children.” Moreover, the FTC issued a lengthy statement from Commissioner Alvaro M. Bedoy that attempts to dispel the critiques around COPPA and other regulations around children’s data collection, such as the critique that many violations of such data privacy statutes regulate conduct that does not involve a great deal of harm. Looking at all of the above, it is clear that the FTC believes new tools and technologies utilized by companies online are a major risk to children and that this new rulemaking is necessary to keep up with such new tools and technologies.