Yes, it actually is. Jan. 28 has been set aside as a date to raise awareness and generally promote proper use and safeguarding of personal data. While it started in Europe, it is now recognized by more than 50 countries.
Why Jan. 28? The date is important because on this date in 1981, the Convention for the Protection of Individuals with regard to Automatic Processing of Personal Data (say that five times quickly) was introduced for signature by the Council