Privacy Policy

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In the midst of an unprecedented presidential campaign, you might have missed that California’s Proposition 24, also called the California Privacy Act (CPRA), was poised to amend the California Consumer Privacy Act (CCPA) a mere three months after Attorney General Xavier Becerra approved the final regulations for the CCPA.

On November 3, California voters approved the CPRA by a count of 56% (YES) to 44% (No). In July, we discussed the CPRA’s proposed changes to the CCPA, such as…
Continue Reading California Voters Approve California Consumer Privacy Act; Amendments to CCPA

In a surprising turn of events, the Brazilian Senate has revised executive order MP 959/2020 to remove the delayed effective date of Brazil’s General Personal Data Protection Law (“Lei Geral de Proteção de Dados” or “LGPD”). As we previously discussed in Taft’s Privacy & Data Security Insights blog, Brazil had originally delayed the implementation of LGPD to have an effective date of January 2021. However, during a remote session on August 26, 2020, the Brazilian Senate rejected the proposed delay…
Continue Reading Brazil’s Plot Twist: Data Protection Law Is Here Despite Previous Postponement

Since we originally posted this content to Taft Privacy & Data Security Insights, the governor of California has since signed AB1281, extending the exemptions for employee personal information and that of business contacts until January 2022.  This deadline may be extended again, should voters choose the CPRA, as discussed below.

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An important development on the California Consumer Privacy Act (CCPA) front occurred as many of us enjoyed the last days of summer and readied for the Labor…
Continue Reading A little relief? CCPA exemptions for employee and business contact information likely to be extended to 2022 (or beyond)

Thank you, reader, for taking time out of your day to read this blog post. I trust before clicking on this link you first sought out our website’s Privacy Policy and reviewed it in full, took mental notes while silently nodding throughout, and finished with an audible “I agree” before moving on to review this content. Correct?

Very likely you did not, but take solace in knowing you are in good company. Only 22% of Americans report “often” or “always” reading online privacy policies, and that’s solely for websites which require browsers to affirmatively agree to a privacy policy (i.e., flashing a pop-up with some form of “check the box” affirmation). This does not engender much confidence that Americans are actively seeking out and consenting to the privacy policies embedded within the myriad of websites they visit on a daily basis. And who can blame them – a 2008 study estimated it would take 244 hours each year to read every privacy policy in full for all the websites an average web browser visited annually. So put down your summer beach novel and start reading privacy policies – you’re already 10 weeks behind.

All kidding aside, this is a real problem for the United States’ federal data privacy legal framework, which is guided in part upon the Federal Trade Commission’s Fair Information Practice Principles. Notably, those include (i) consumer notice and awareness (“Consumers should be given notice of an entity’s information practices before any personal information is collected from them”), and (ii) consumer choice and consent (“In order to be effective, any choice regime should provide a simple and easily-accessible way for consumers to exercise their choice”). If the vast majority of websites utilize privacy policies which consumers are willfully ignoring or otherwise failing to recognize the existence of, much less comprehending their contents, how can one reasonably claim consumers are “on notice and aware” of privacy policies and exercising real “choice and consent” to the management of their personal data?…
Continue Reading You Read the Privacy Policy, Right? Sure You Did. A New Federal Bill Seeks to Address the Transparency Gap.

What is Privacy Shield?  Since 2016, U.S. companies and organizations receiving personal data relating to individuals in the European Union have relied upon a self-certification program known as Privacy Shield. Rather than enter into numerous agreements and meet other requirements to process the personal data of individuals in the EU, U.S. companies have been able to self-certify to a level of compliance to meet EU law. Privacy Shield serves to address the General Data Protection Regulation’s (GDPR) requirement that adequate safeguards be in place for the protection of transatlantic transfers of personal data and the receiving entity’s handling of that data. Under Privacy Shield, self-certified companies that comply with the agreement’s requirements are considered to have met the EU’s higher standard for data privacy and obtained some level of “adequacy.” Since its implementation, more than 5,300 companies have operated under its terms. The future of Privacy Shield, however, is now in jeopardy.

EU Court holds Privacy Shield to be Inadequate.  On July 16, 2020, Europe’s highest court, the Court of Justice of the European Union (CJEU) held that United States law is inadequate to protect EU citizens’ personal data to the extent that EU law requires. Specifically, the CJEU held that the “limitations on the protection of personal data arising from the domestic law of the United States, on the access and use by U.S. public authorities of such data transferred from the European Union… are not circumscribed in a way that satisfies requirements that are essentially equivalent to those required under EU law.” To put it another way, Privacy Shield’s fundamental flaw, according to the court, is not so much that member companies’ practices are inadequate, but rather that the U.S. government cannot be trusted to maintain the confidentiality, integrity, and availability of personal data.  Specifically, the justices found that federal laws such as the Foreign Intelligence Surveillance Act “cannot be regarded as limited to what is strictly necessary” and fails to meet “minimum safeguards” guaranteed by the EU.…
Continue Reading Warning! Shields are Down: Top EU Court Invalidates EU-US Privacy Shield Protections

It is summer and you just finished all the hard work to make sure your organization addressed all applicable California Consumer Privacy Act (CCPA or the “Act”) requirements.  You sit down, take a deep breath, and see what California has been up to during your CCPA preparations.  Well, lo and behold, California wants to give the nation’s most aggressive data protection law a facelift in a new ballot initiative to be voted on this November.

You may remember that California pioneered the first sweeping privacy reform in the United States in 2018 when the CCPA was passed. The Act was amended in 2019 and went into effect January 1, 2020, with enforcement beginning July 1 of this year. Taft’s Privacy & Data Security group has provided information regarding the data requirements of the CCPA in previous blog posts, but generally, the Act affords consumers the right to know what information is being collected from them, the right to prohibit businesses from keeping their information, and the right to opt-out of the sale of their personal information, among other things.  The CCPA already reaches outside California state lines, as it applies to companies that do business within the state that have revenues of over $25 million per year, derive at least 50% of its revenue from selling information, or buy, sell or share personal information of at least 50,000 California consumers, households or devices.

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Continue Reading Data Déjà vu? Data Protection Back On the Ballot in California

On Jan. 25, 2019, the Illinois Supreme Court issued a landmark opinion in Rosenbach v. Six Flags Entertainment Corporation, a case brought under the Illinois Biometric Information Privacy Act (“BIPA”). 740 ILCS 14/1 et seq. The court reversed the decision of the Illinois appellate court and held that a plaintiff may bring a lawsuit under BIPA as an “aggrieved” party based upon a defendant’s violation of the statutory requirements of BIPA and without the plaintiff being required to show actual damages.

The court’s decision has important ramifications for the many lawsuits that have already been brought under BIPA and opens the way for plaintiffs to seek BIPA’s liquidated damages and injunctive relief based upon technical violations of the statute.

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Continue Reading The Illinois Supreme Court Clears the Way for a Proliferation of Lawsuits Under the Illinois Biometric Information Privacy Act

In a local news interview, I was recently asked to comment on the Facebook-Cambridge Analytica story involving the unauthorized use of Facebook user profile information by Cambridge Analytica for profiling and targeting purposes. The focus of the interview was what consumers can do to better protect themselves. However, there are learning opportunities for businesses too. Here are some quick points to consider for both parties.

Consumers

  1. Your choices matter most. I beat this drum pretty heavily, but it is

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Continue Reading Data Protection: Key Takeaways for Consumers and Businesses After the Facebook and Cambridge Analytica Scandal

U.S. privacy law is based on the principles of notice and consent – for instance, under FTC and state consumer protection laws, consumers given fair notice and the opportunity to consent generally cannot complain about the use of their data.

But as we have noted in prior posts, the E.U.’s General Data Protection Regulation (“GDPR”), which will become effective May 25 of this year, is more comprehensive than any U.S. privacy law in most respects. It treats personal data (defined broadly) as belonging to the person identified by the data, or “data subject.” The company collecting the data has a limited license to use that data in legitimate ways – as described in one article, a company can only use the data in ways that “wouldn’t surprise them or make them uncomfortable.”

It is unsurprising, then, that under the GDPR, the specific concepts of fair notice and consent are also more robust than in the U.S. This post will give an overview of the notice requirements under the GDPR, and a future post will explore the consent requirements.

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Continue Reading What’s in a notice? Privacy notices under the GDPR

The Office for Civil Rights (OCR) announced a settlement agreement for $5.5 million dollars with Florida’s Memorial Healthcare Systems (MHS) stemming from allegations it failed to protect patient data. The privacy violation arose out of the unauthorized access of 115,143 patients by MHS employees. The information that was compromised consisted of names, dates of birth and social security numbers. A majority of these impermissible actions occurred when a former employee’s login credentials were used from 2011-2012 which affected 80,000 individuals.…
Continue Reading HIPAA’S Privacy Rule: Having a Policy – But Not Enforcing It – Costs Provider $5.5 Million