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As the Jan. 1, 2020 operational date for the California Consumer Privacy Act (“CCPA”) approaches, the balance between consumer rights and company responsibility continues to be vigorously debated. As this blog predicted when we discussed the first set of amendments to the CCPA, negotiations and amendments to the CCPA continue. We review the most recent Feb. 22, 2019 consumer friendly amendment now—Senate Bill 561 (“SB 561”).
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In a local news interview, I was recently asked to comment on the Facebook-Cambridge Analytica story involving the unauthorized use of Facebook user profile information by Cambridge Analytica for profiling and targeting purposes. The focus of the interview was what consumers can do to better protect themselves. However, there are learning opportunities for businesses too. Here are some quick points to consider for both parties.

Consumers

  1. Your choices matter most. I beat this drum pretty heavily, but it is

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