Rebekah Mackey, Taft summer associate, contributed to this article.
Just months after the European Union’s General Data Protection Regulation, or “GDPR” changed the landscape of data privacy around the globe, California reaffirmed its position as the United States pioneer of consumer-friendly data privacy protections with the state legislature’s passage of Assembly Bill No. 375.
The California Consumer Privacy Act (“Act”) was originally a ballot initiative to be voted on by California residents in November, but the fate of the policy changed course rapidly when AB 375 passed within one week of being introduced in the state’s legislature. Here are some of the key provisions of which businesses and consumers should be aware when the law goes into effect Jan. 1, 2020.