On September 1, 2025, Texas Senate Bill 140 officially amended the state’s well-known “mini-TCPA” so that certain Chapters now apply to sellers and salespersons who send marketing texts to consumers. This is a big change, particularly in two ways:

1. Texting included. Previously the law only applied to traditional phone calls, and thus text marketers could arguably avoid the law’s painstaking registration and disclosure requirements.
2. Private right of action. The amendments also include a private right of action through the state’s Deceptive Trade Practices Act, which subjects violators to steep penalties and gives Chapters 302, 304, and 305 of Texas’ Business and Commerce Code some additional teeth.

Continue Reading New Amendments to Texas’ Telemarketing Law Have Gone into Effect—Sellers Should Carefully Consider the Exemptions