
As we previously discussed here, the Federal Communications Commission’s (FCC) new One-to-One Consent Rule, which amends the Telephone Consumer Protection Act (TCPA), was set to go into effect on January 27, 2025.
While the identified goal of the FCC was to close the “lead generator loophole,” this new rule, among other requirements, would require all businesses seeking to send any marketing text messages to obtain consent from the customer for one identified seller (business) at a time.
Continue Reading UPDATE: FCC’s One-to-One Consent Rule Delayed, Then Overturned