The California Attorney General’s office recently announced that French multinational personal care and beauty products retailer Sephora, Inc. has agreed to pay $1.2 million to resolve allegations that the company violated the California Consumer Privacy Act (CCPA), making it the first settlement under California’s landmark privacy law.
The CCPA is a first-in-the-nation law that was passed in 2018 and went into effect in 2020. It gives Californians the right to know what information a business collects about them and shares; the right to delete personal information collected from them; the right to opt out of the sale of their personal information; and the right to not be discriminated against for exercising all the right the CCPA gives them. Oftentimes, online retailers allow third-party companies to install tracking software to monitor a consumer’s shopping trends.
Continue Reading The CCPA Strikes the First Major Blow: Sephora Settles Allegations for $1.2 Million
We are officially six months away from the California Privacy Rights Act (“CPRA”) taking effect and 
By now, we are used to seeing notifications on our phones asking whether we would like certain applications to track our activity across other companies’ apps and websites. Typically, these tracking tools are used to examine and assess advertising efficiency. Although beneficial marketing tools, companies must be mindful of how tracking tools are used on their platform to avoid infringing on individuals’ data privacy rights.
It was not long ago that data privacy was an afterthought for many companies, and in some regards, it may still be an afterthought. Since 2018, major laws and regulations governing companies’ collection, use, and disclosure of personal information have been enacted, including the General Data Protection Regulation (GDPR), 
Recently, multiple states have enacted and passed new data privacy laws and bills (